In today’s world, social media is more than just a place to post videos of your cute cat or an outlet to tell people what you did last night. Social Media has developed into the first location that people get their news, enjoy their entertainment, and make their decisions. Because of this expansion of social media in present society all business must be actively on social media. These following reasons outlay the benefits for both the business and consumer:
Social Media Platforms Have Heavy Traffic
Social media is a communication tool that allows a company to tell a story. Unlike print media where images are still and televisions ads that are not being watched anymore, people actively seek out and pay attention to special content creators on their favorite media platforms. In order to make your business known you must use advertising mediums that people seek out. Using social media allows your brand to be sought out and seen in a larger volume in comparison to traditional media.
Creates a Community
Viewers of your social media content will be able to follow your brand. Rather than just telling them about special deals or about your product’s specs, give them a story or give them information they want. For example, outdoor gear brands can give tips for safety or ask for help with product development. Creating this community engages your customers even more and strengthens the relationships. This way they will not only come to your company for products and services, but your company will be in the front of their mind for anything related to your product or service.
Prompts a Conversation
Finally, one of the best reasons to have a strong social media presence is that it allows your customers to talk to you. Your customers are the ones using your product or service and will have positive or negative comments. If your company has an active presence on social media then they will feel inclined to share their insights to you and this will help with direct customer service, future product development, and market research.
Remember, not all social media outlets are right for everyone. Find out who your customers are, what they want, and where they are. From there tell your story to them and they will become engaged