Cyber Security in Social Media
As social media expands and become a daily part of our lives, we favor convenience over security. Being able to talk with friends instantly means there is less security in those messages with little to no encryption. We are starting to see legislation from the United States government attempting to bring awareness to our security issues. The government has implemented social media searches as part of background checks. The DoD understands the importance of checking every aspect of candidate’s lives, and companies are soon to follow.
Hackers are able to cross reference multiple platforms of social media and figure out where you work and what it would take for you to open up an email with a potential virus. This has happened at multiple companies and can have lasting affects if not remedied quickly. Here are 3 steps to take to help mitigate the risk of a security breach.
1.) Be careful what you post on social media, companies need to inform employees on what they can and can’t post and how it will affect their firms sensitive data. This goes double for what emails employees should be opening
2.) Safeguard sensitive information, make sure known entry points to the data is secure, and have a record of who can and can’t access the information.
3.) Constantly audit your systems. An employee that connects their personal laptops or log into unsecure sites is all it takes to compromise the system
In 2ol6 the world is becoming more and more progressive; we are working towards equality and seeing through barriers that were once a staple of our country. With this new found freedom and mindset comes potential creative, witty forms of expression. Hence the age of social media! Back in let’s say the 1960’s, nobody would ever expect the freedom businesses and companies would have to say whatever and whenever so quickly while being able to interact with consumers, positive and negative alike. This begs the question: what is too much when considering what a business can tweet or post? Here we will take a look at some of the worst social media marketing of the past couple months.
IHOP has been a frontrunner for a business who tends to push the envelop with edgy tweets; but IHOP may have over stepped it’s boundaries when they made a sexist tweet regarding their pancakes and part of the female body. Now while the tweet didn’t explicitly say anything too inappropriate, all of the followers understood the implications of the tweets and were quickly offended.
Another example of failed communication from a business through social media is that of our beloved Seattle Seahawks. In the past couple of months the Seahawks seemed as if they could do no wrong, coming off consecutive Superbowl appearances and garnering national attention. On this specific January night, the Seahawks were in the national spotlight for the wrong reasons. The Seahawks Twitter account had a tweeted an image of Russel Wilson, and compared their hard-fought win against the Green Bay Packers to the Civil Rights Movement. Fans nationwide didn’t like the idea of this and were very deliberate about it. Inspiring idea for a tweet that could have had some success? Hmm, perhaps. But the execution of the tweet is what ultimately rubbed fans of the team the wrong way.
When tweeting for a business or company, one must think about potential audience before firing away a message that will be forever misconstrued in cyber space. Delicate issues such as gender and race should be carefully thought out and executed in order to minimize damage control and save a business from harsh criticism.
Theres a lot of information on the internet regarding digital media practices and what is new. Looking around it is hard to separate good information from the bad. In order to find useful information we need to look to experts on social media. Listed below are three different guides from some trusted sources:
Moz: The Beginner’s Guide to SEO
This guide is a very great for understanding how to use SEO and what SEO. It has ten chapters that lay out an intro to SEO and various other aspects of SEO like link popularity, keyword research, and other search engine tools.
This guide can be found here:
Paradot by Salesforce: B2B Content Creation Guide
A lot of questions have been asked in class about B2B marketing and Paradot is able to give us some answers. Paradot is a section of Salesforce that focuses on helping companies with their B2B marketing. They provide a lot of resources to learn how to better your B2B marketing. A good guide they have is their Content Creation Guide that helps you focus your content on your customers.
The guide can be downloaded at this link here:
Marketo: Definitive Guide to Digital Advertising
Finally, Marketo’s guide covers the history of digital advertising and the future of it. It teaches you how to develop your digital media and how to measure the effects it is having.
This guide can be download and read here: